L'Amara is a very nice collection of self-catering appartment blocks, centred around a large reception and bar area in the main building. There are five blocks and they are connected by underground tunnels/ corridors, although mostly it's easier to use the main doors and just walk over ground. They overlook the Morzine valley and the views from our (south west) facing appartment were quite incredible.
Our room could have done with a little attention, the bedroom was small and there was a TV that stuck out into the already small area around the bed (I'd just remove it as there is a large TV in the living area). The wardrobe was almost inaccessible due to it's proximity to the bed and bedside table.
However, it was well equipped and warm. The view from the balcony I could live with forever (although the door to the balcony needs some attention).
They were great at reception, taking daily orders for morning bread and pastries was very nice.
The pool downstairs was too cold to make much use of. But the ski & boot room was adequate and there is a self-service laundry in the basement.
It's quite difficult to critisice L'Amara really, it's a great place to stay, convienient and well run - try to make sure that you have a room with a south facing balcony!